Six Saudi brands present franchise opportunities in Moscow
Participation in BUYBRAND included meetings on cooperation with the Russian market.
Prepared by Akhbar Al Watan News 24
Six Saudi brands participated in Moscow's BUYBRAND franchise exhibition as part of an initiative led by the National Franchise Committee.
The exhibition included approximately 170 exhibitors and offered opportunities to introduce Saudi brands and explore expansion. Participation also included meetings with Russian business organizations and chambers of commerce, supporting new channels of franchise-sector cooperation.